Entering a new market is a complicated process and requires a clear understanding of local culture, behavior, language, and foreign business regulations and practices.
There are mainly two business of Innowinn’s market entry practice: Help Chinese companies to enter in the ASEAN countries, and help international companies to enter in the China market.
Innowinn offers a service spectrum that caters to every need of an international enterprise planning to enter new countries.
Each of the services is further tailored depending on the size of the entrant (SME, mid-sized or large corporations), new markets of interest, product/ service portfolio and the target industry sectors.
Our methodology is based on the solid foundation of insightful research. Our in-house team has an ear to the ground in all markets that we are present in. Additional inputs are constantly sought from our network of partners across the globe, our
India based market research back-office and third-party research. Our consultants study the client’s needs, and jointly prepare a solution strategy encompassing the following:
Product Portfolio and Pricing strategy; Corporate, Operational and M&A strategy; PR, Sales and Marketing, Advertising and Branding strategy; Distribution and Supply Chain strategy; Staffing and shared process management strategy
Our consultants constantly monitor progress of the execution and step in to fine-tune the strategy if required, along with the clients.
